Game Changers: How Educational Institutions are Using Social Media

August 31, 2010 - 3:10pm | by rtbrown
Presenter(s)
Lauren Candito (Social Media Solutions, LLC, US)
Session Information
November 5, 2010 - 10:25am
Track: 
Technology and Emerging Learning Environments
Areas of Special Interest: 
Social Networking
Major Emphasis of Presentation: 
Practical Application
Institutional Level: 
Multiple Levels
Session Type: 
Individual Presentation
Location: 
Bonaire 8
Session Duration: 
35
Concurrent Session: 
7
Abstract
This presentation will focus on how higher education institutions are leveraging social media to communicate with their audiences, including Prospective students, Current Students, & Alumni.
Extended Abstract
The advent of new technologies, such as the internet and mobile communications, has given rise to inter-coupling of relationships across vast numbers of digital social networks both large and small.  The speed at which these communications take place, their lack of geographic or social boundaries, and their ability to convey complex information and synthesize millions of viewpoints into easily digestible formats is unprecedented in the history of man.  Higher education has not been immune to these changes. Our educational systems, long securely moored in anchors of tradition, processes and standards find themselves buffeted by not only by social media, but the various technologies that it rides upon. This presentation will focus on how higher education institutions are leveraging social media to communicate with their audiences, including Prospective students, Current Students, & Alumni, and will share: - The value of social media for educators - Case studies of how institutions are succeeding with social media - Which organizations are failing in social media & how to aviod making the same mistakes. - Which value-added social tools institutions are using to reach their audience.
Lead Presenter
Lauren Candito gets social media. As the co-founder of Social Media Solutions, Lauren’s expertise and enthusiasm translate into smart, innovative social media campaigns that complement traditional marketing efforts and provide measurable results. Lauren’s proven passion for learning, high level of energy, and years of experience in the interactive realm have made her a popular speaker across the country. Organizations benefit from her deep understanding of topics such as social media for small businesses, social media within political campaigns, and social media for higher education. Lauren’s higher education clients will soon have the benefit of her expertise at their fingertips. She is currently co-authoring a book on the ways higher education institutions can get the most out of their social media efforts. Before starting Social Media Solutions, Lauren gained numerous years of experience working for global corporations, intimate interactive agencies, and small business ventures. She also holds an MBA degree in International Marketing and Business Strategy from Rollins College. The dynamic combination of her ambitious, self-directing approach and her high level of enthusiasm result in successful implementation of client strategies and the development of cutting-edge social media techniques. Find Lauren on LinkedIn or follow her on Twitter @laurencandito ------------------------------------------------------------------------ What Others Are Saying About Lauren “Thousands of self-proclaimed experts blog their own existence, but few actually work the trenches. Not only does Lauren know the social media pulse, but lives it daily. And a fun speaker to boot.” - Chris Mills, Art Director at The Cunningham Group in Montgomery,Alabama “Lauren provided a great service to our AdFed. Never have I heard social marketing explained on such easily understandable terms. And she even provided solid principles for moving forward. Lauren Candito, highly recommended!” - Jason Waiford, Waiford Company “I enlisted Social Media Solutions (and Lauren Candito) to teach me how to use social media for my business. She helped me, a novice who barely understood the web, learn how to develop my online identity, and use targeted social networks to grow my business. Lauren’s lessons were easily understood, and I was extremely impressed and pleased with her ability to adapt her training to my business needs. As a result of the training, my bookings have increased, and I now generate the majority of my work through my social sites. I would highly recommend Lauren to anyone who is looking to learn more about the social web, or integrate social media marketing into their marketing plan.” - Stefanie Guillaume, 2009 Social Network Bootcamp Training