BrandGames President, Scott Randall pioneered the use of advergaming as a training and advertising platform in 1995 Advergaming Pioneers. He is a thought leader in the application of simulation technology to internal communications and is often invited to speak on the topic of engagement and the next-generation workforce. Most recently, he has appeared at The Milken Global Conference, the Carlson School of Business at the University of Minnesota, Kennedy Information’s Recruiting 2008, the HR Tomorrow Conference, Nielsen’s Training Conference, and HR Magazine’s HR Technology Conference. Click to Link to Milken Global Conference
BrandGames has been the recipient of many awards over the years and recently received two Davey Awards for Nokia’s latest mobile game-based sales training program. The Davey is awarded to firms who produce outstanding solutions to messaging challenges. Other honors include The Innovation in Recruiting Award, AdWeek’s Marketing Technology Award, WebAwards and Art Direction Magazine’s Creativity Award.
Scott Randall recently featured in IBM Press’s book, The New Language of Marketing 2.0. The book contains an excerpt from Scott’s White Paper, “Public Virtual Worlds: Ready for Corporate Prime Time?” which analyzes the role that Virtual Worlds play in the internal messaging mix. Click to Link to IBM Press