Social networking has moved beyond an emerging technology and is rapidly an accepted norm amoung students in higher education. By integrating Facebook into a traditional marketing course, class material can be shared in any form and from any media: computer, cell phone, iPhone, digital camera, video camera, and online sources. Froma pedagogical perspective, students are engaging in collaborative dialogue and information sharing about course material on an around-the-clock basis. In addition, students are commenting on real-time observations related to the topics discussed in the classroom while those events are happening. The result it a collaborative learning community that enhances the classroom material and enriches the educational experience. Assessment statistics are included from primary research conducted on the students.
