As paradigms around digital media continue to be transformed, the role of traditional publishers must also evolve. With the expansion of participant communities and governmental support for open educational resources (OER) increasing, the options for resource provisioning are rapidly changing. Does the world of OER coexist with for-profit publishing or are they parallel tracks? Publishers have been able to serve customers in ways not yet tested by OER distribution and dissemination methods. However, the question of how traditional publishers can effectively provision under-resourced markets more effectively remains unclear. This session will examine the role of OER and traditional publishers in the emerging landscape. Emphasis will be placed on stakeholder perceptions and buy-in, with a focus on areas of likely contention and innovation.