Social Media Based Marketing

Recruitment and retention continue to serve as key issues in online higher education. Currently the management of this process is changing in response to the growing array of social networks that have become a vital part of the online learning environment. Institutions are using social media as an integral component of their marketing strategy because they realize marketing is not a marketer-led, one-way form of communication, but a student-led, two-way dialogue. By becoming part of this conversation, you can learn how to incorporate social media as part of your marketing strategy to reach online students.