Using LinkedIn for Lead Generation
April 30, 2010 - 10:14am | by rtbrown
This presentation demonstrates several methods for generating prospective students from LinkedIn. With advertising costs rising and its effectiveness on the decline, LinkedIn provides a great opportunity for free promotion of your program. This session is designed for program directors, marketing staff, and admissions personnel for adult-focused outreach. This session will provide ideas for engaging in group discussions and LinkedIn Answers as well as how to expand your network to gain access to key people in various organizations. Lastly, the session concludes with recommendations for tracking your activities so that you can verify that your time invested is actually worth it.
