Characteristics of Successful Local Blended Programs in the Context of the Sloan-C Pillars
Volume, Issue - Date:
Volume 14, Issue 1 - March 2010 [Reprinted from 11:1, April 2007] Full article - Free: Click on the file to download.:
Keywords:
access, localness, blended, principles, competitive advantage, Women's Studies Minor, Master's in Educational Administration, Registered Nurse to Bachelor of Science in Nursing, Master's in Business Administration
Abstract:
Drawing on the University of Massachusetts experience in developing successful blended local programs, this paper suggests guiding principles that include mission-driven responsiveness to local contexts and partnerships; using low-cost marketing strategies available through local relationships and brand; attending to students’ preferences for blending face-to-face and online services and instruction throughout the college experience; supporting faculty in working with partners to develop local blended programs; and providing activities that anchor students to the campus and program.
