Analytics that Inform the University: Using Data You Already Have

Volume, Issue - Date: 
Volume 16, Issue 3 - June 2012
Author(s): 
Charles Dziuban
Author(s): 
Patsy Moskal
Author(s): 
Thomas Cavanagh
Author(s): 
Andre Watts
Oganization: 
University of Central Florida
Full article - Free: Click on the file to download.: 
Keywords: 
action analytics, big data, top-down/bottom-up, online courses, impact evaluation, actionable research
Abstract: 

The authors describe the top-down / bottom-up action analytics approach to using data to inform decision-making at the University of Central Florida. The top-down approach utilizes information about programs, modalities, and college implementation of Web initiatives. The bottom-up approach continuously monitors outcomes attributable to distributed learning, including student ratings and student success. Combined, this top-down/bottom up approach becomes a powerful means for using large extant university datasets to provide significant insights that can be instrumental in strategic planning.